Milwaukee Power Week

Milwaukee Power Week

Deliver a high-impact, sales-driven creative approach for Milwaukee Power Week. The campaign needed to:

• Hero Milwaukee’s products and brand authority
• Drive strong promotional visibility across all channels
• Use Milwaukee’s core brand colours and aesthetic
• Create a cohesive look and feel that could scale across store, digital, and app

Deliver a high-impact, sales-driven creative approach for Milwaukee Power Week. The campaign needed to:

• Hero Milwaukee’s products and brand authority
• Drive strong promotional visibility across all channels
• Use Milwaukee’s core brand colours and aesthetic
• Create a cohesive look and feel that could scale across store, digital, and app

Creative Approach:
I built a bold, product-first direction that leaned into Milwaukee’s signature red and black palette. The look and feel was clean, tough, and energetic

My Role:
Concept • Creative direction • Toolkit development

Creative Approach:
I built a bold, product-first direction that leaned into Milwaukee’s signature red and black palette. The look and feel was clean, tough, and energetic

My Role:
Concept • Creative direction • Toolkit development