Objective: Challenge and change customer perceptions by showcasing the depth and professionalism of the Screwfix range. Many customers don’t realise we stock specialist trade products - this campaign is designed to change that.

Creative Approach:
Product-led creative with impact.
Each story acts as a “hook” to draw attention and challenge assumptions.
Messaging framed to drive reappraisal: “Boiler Spares. Think Screwfix”

My Role:
Creative direction
Photoshoot Art direction
Budgeting