Black Friday 2024
Black Friday 2024
Brief:
To develop a powerful, impactful, and memorable creative look and feel that:
• Grabs attention instantly
• Brings the deals to the forefront
• Drives urgency and excitement
• Elevates Screwfix as a go-to destination for Black Friday savings
• Engages customers across every touchpoint
Brief:
To develop a powerful, impactful, and memorable creative look and feel that:
• Grabs attention instantly
• Brings the deals to the forefront
• Drives urgency and excitement
• Elevates Screwfix as a go-to destination for Black Friday savings
• Engages customers across every touchpoint
Creative Approach:
This year I wanted to create an approach that was real and gritty. Use the screwfix stripes to create an eviroment that really showcased the product.
My Role:
Intital concept
Creative direction
Photoshoot Art direction
Budgeting
