With over 20 years experience delivering cross-channel campaigns that strengthen brands and drive results. I turn strategic goals into clear, engaging creative across digital, print, and in-store. Strong on direction, calm under pressure, and confident working with senior stakeholders.

Creative leadership // Leading campaigns from concept to delivery, ensuring work is bold, consistent, and on-brand.

Collaboration // Partnering with marketing, copywriters, and stakeholders to turn objectives into strong creative work.

Stakeholder management // Confident in presenting to senior teams and managing internal stakeholders.

Team leadership // Developing designers and guiding photographers, and other creatives to produce cohesive work.

Customer insight // Passionate about understanding target audiences to guide creative choices.

Operational strength // Prioritising effectively and managing resources to deliver across multiple channels.