Screwfix 'X' Creative

Screwfix 'X' Creative

I identified a challenge in maintaining a consistent brand identity for Screwfix amid
numerous brand campaigns. The multitude of campaigns resulted in a clash of
colours, causing the brand's identity to be diluted. To address this issue, I introduced
the concept of "Screwfix Core X Creative."

The aim was to establish a creative theme, providing a cohesive and robust identity.
This approach seeks to harmonize the visual elements across campaigns.

I identified a challenge in maintaining a consistent brand identity for Screwfix amid numerous brand campaigns. The multitude of campaigns resulted in a clash of colours, causing the brand's identity to be diluted. To address this issue, I introduced the concept of "Screwfix Core X Creative."

The aim was to establish a creative theme, providing a cohesive and robust identity. This approach seeks to harmonize the visual elements across campaigns.