Low Priced Checked
Low Priced Checked
Create a clear, value-led campaign that reinforces Screwfix’s commitment to low prices on over 1,000 essentials and everyday basics. The work needed to:
• Communicate the message “We check prices daily… so you don’t have to”
• Build trust and transparency around pricing
• Work as both a hero message and a series of product-specific ads
• Scale easily across print, digital, app, and in-store
Create a clear, value-led campaign that reinforces Screwfix’s commitment to low prices on over 1,000 essentials and everyday basics. The work needed to:
• Communicate the message “We check prices daily… so you don’t have to”
• Build trust and transparency around pricing
• Work as both a hero message and a series of product-specific ads
• Scale easily across print, digital, app, and in-store
Creative Approach:
I developed a simple, confident look and feel built around bold product storytelling. The campaign started with a group hero visual to establish the message, then expanded into a suite of individual product ads. Each item was given its own punchy line - short, memorable and rooted in the product benefit. Examples included:
• Big fill. Small spend. (filler)
• Strong hold. Solid price. (solvent cement)
• Plugged in. Low price. (sockets)
My Role
• Concept development • Creative direction • Copy direction • Toolkit development
Creative Approach:
I developed a simple, confident look and feel built around bold product storytelling. The campaign started with a group hero visual to establish the message, then expanded into a suite of individual product ads. Each item was given its own punchy line - short, memorable and rooted in the product benefit. Examples included:
• Big fill. Small spend. (filler)
• Strong hold. Solid price. (solvent cement)
• Plugged in. Low price. (sockets)
My Role
• Concept development • Creative direction • Copy direction • Toolkit development
Creative Approach:
I developed a simple, confident look and feel built around bold product storytelling. The campaign started with a group hero visual to establish the message, then expanded into a suite of individual product ads. Each item was given its own punchy line — short, memorable and rooted in the product benefit. Examples included:
• Big fill. Small spend. (filler)
• Strong hold. Solid price. (solvent cement)
• Plugged in. Low price. (sockets)
My Role
• Concept development • Creative direction • Copy direction • Toolkit development