
Art direction
Art direction
One of my favourite parts of being a creative is the enjoyment I get from working with photographers and models to create fantastic images that bring the Alexandra brand to life.
One of my favourite parts of being a creative is the enjoyment I get from working with photographers and models to create fantastic images that bring the Alexandra brand to life.



I’ve recently changed how Alexandra show their products. Changing the style of photography to feel more consumer lead with the emphasis on the garments not the job role.
Treating each sector individually and using their strengths to create a different look and feel to the photography.



